We’re both an avid fan of coffee that we often skipped the other half of the pair. The same goes whenever we landed on our local Starbucks®. It’s always about Americano and Double Ice Shaken Espresso. Until the recent Teavana™ craze hit in.
As a guest, Tea Specialist Ratna Somantri often encounter the apologizing host that he/she could only serve tea. She thought the apology isn’t necessary. Indonesia is one of the largest tea producing countries and has been exporting the commodity since 1800 to Europe. That’s why Starbucks® decided to give tea a go. “We try to bring interesting experience for our customers in Indonesia, who always look for new experience,” explained Sari Siswami, head of Marketing Starbucks Indonesia.
So, here’s where Teavana ™ enters the spotlight. Starbucks Teavana Handcrafted Beverages and Starbucks Teavana Full Leaf Tea Sachet were launched in all 250 stores in Indonesia. Available in hot or cold mix, the name derived from “Tea Heaven” and arrived in pyramid bags of loose tea. The pyramid shape is crucial because it allows loose tea to expand while brewed.